Laure Briard – Cravado

Washed out images of psychedelia blend seamlessly through “Cravado” by Laure Briard. It’s a distant, yet familiar world, one that reminds of Os Mutantes and more so Rita Lee. It’s humid, the surroundings are vibrant, the flora is vivid and lush.

Briard comes from Toulouse, France, but on “Cravado”, and her forthcoming Coração Louco EP on which the track can be found, she sings entirely in Portuguese. She recorded the entire album in Sao Paulo, Brazil with her friends in the Brasilian band Boogarins, and describes it as “a love story between a girl and a band, between France and Brasil.”

Establishing one’s own voice while also capturing the sounds of a foreign land is detail-oriented work that can often have disastrous results. Nevermind the all-too-obvious discussion of appropriation, but instead consider tradition as a woven blanket of many indiscernible threads where each’s placement in necessary to secure the garment’s structural integrity.

During the late 60s and early 70s, Brazil, much like the United States, went through a period of political upheaval. Unlike America, South America’s largest nation was under military dictatorship at the time – one that began in 1964 and wouldn’t end until 1985. The U.S. state department backed the coup d’etat, and that military government in 1967 enacted a new, restrictive Constitution, and stifled freedom of speech and political opposition with support from the U.S. government. It is therefore important to remember that the explosion of psychedelia in the U.S. as well as Brazil not only occurred during the same period, but also happened to be dealing with somewhat similar issues.

Meanwhile, in May and June of 1968, France was going through their own youth revolt. A movement that changed the social conscious of the nation, even if it was a political figure, much like the chronologically similar events in America.

Underneath the connection between Briard and Boogarins lies a complex history of nations, culture, and art, one that saw the explosion of both psychedelia and tropicalia, which is where “Cravado” finds its structural home. Nonetheless, warmth is what is felt from the track.

“Cravado” presents a world of colorful and intricate textiles that are made of energetic, bright tropical air. It breathes a love for this world, one that Briard has wrapped herself in.

In the final moments of “Cravado”, Briard shows you each string as she steadily pulls the needle from the record. Allowing listeners to hear the complex rhythms and instrumentations that exist throughout.

A beautiful and equally surreal set of visuals accompanies “Cravado” and is a pairs perfectly with the track. Watch it below:



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